How Do You Manage a PPC Campaign

When it comes to PPC, you need to pay attention to budgeting, testing, reporting, and creating a seed list. You also need to be aware of the various strategies you can use to optimize your campaign and maximize your return on investment. In this article, we’ll cover some tips for maximizing your results and reducing costs. Keep reading to learn how to manage your PPC campaign! Here are a few ways to start.


If you’re considering budgeting a PPC campaign for your business, start by determining the type of campaign you want to run is essential. Different platforms work best for different kinds of companies, so it can be hard to know which to prioritize. One option is to split your budget equally between Google and Facebook. That way, you’ll be able to learn more about both platforms simultaneously.

In addition to setting a budget for each campaign objective, evaluating each ad’s performance is essential. For instance, you’ll have to spend more money if a particular keyword has a high search volume. Having a clear idea of which keywords will drive the most traffic can also help you better determine the potential ad spend? When choosing keywords, experts suggest that companies focus on a small subset of their target market. This way, they’ll avoid wasting money on clicks that aren’t likely to convert.


Before starting a PPC Melbourne campaign, you must ensure you know which features your audience is likely to respond well to. Performing A/B testing is an effective way to learn your audience’s preferences and scale your campaign accordingly. The key is to give your tests sufficient time so that you can see what changes they make. Similarly, you should hypothesize what changes you’d like to complete in your PPC Campaign before implementing them.

It’s essential to understand the cost of a PPC campaign and set a maximum spend for a test campaign. Remember that the amount you spend will depend on your market and the competition. Therefore, developing a realistic budget for your campaign and testing different options to see which ones generate the most conversions is essential. Also, don’t forget to optimize your website for SEO, which should be a significant part of any business website.


Reporting when PPC Management campaign is not just about numbers. It should also include the context that your clients need to know. If you’re managing a client’s PPC campaign, make sure that you report according to their business goals. The following are some tips to follow in PPC reporting:

First, make sure to track ROI. ROI is the key metric to follow when looking at PPC reports. Remember that you pay Google, Microsoft, or Facebook when someone clicks on your advertisement. This information should be part of every SEM report. If you don’t track ROI, you may end up making mistakes. It’s also important to measure your PPC campaigns’ return on investment (ROI).

Second, you should report on campaign-wide, ad-specific, and industry benchmarks. Include both metrics for a complete picture of your campaign. Finally, don’t forget to include an Executive Summary. It provides context to the metrics that you’re reporting on. You’ll want to keep this section short and sweet. That way, your clients can see which metrics are most important and which aren’t.

Creating a seed list

Creating a seed list is an essential step in a PPC Agency Melbourne campaign. When creating a seed list, you want to use specific keywords for each category. You can use keyword research to narrow down your options, but remember not to limit yourself to the first few keywords that come to mind. Keywords can be anything from random words that you hear people use to describe a product or service to high-volume search terms that are relevant to your target audience.


Creating a seed list allows you to test out various emails for effectiveness. You should select people willing to give you constructive feedback and will not unsubscribe from your email list. You should also create a seed list of individuals using different email clients and devices. In the end, you’ll be able to duplicate the list and use it for other campaigns. After you’ve built the list, you can start using it.